How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to learn how to track your brand’s presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice.

What Is an SEO Consultant & What Services Do They Offer?

Key Takeaways

• SEO consultants handle audits, keyword research, on-page fixes, link building, and AI visibility across platforms like ChatGPT and Google’s AI Overviews. 
• Hire one when your traffic stalls, your rankings drop after a Google update, your in-house team is stretched, or you’re ready to scale. 
• Look for proven case studies, several years of experience, data-driven reporting, and a clear grasp of AI search. 
• Consultants cost less and work one-on-one. Agencies cost more but deliver faster with a full team behind your account. 
• In-house teams know your business best. Consultants bring deeper SEO expertise and faster results.

Need a little help improving your rankings? An SEO consultant could be the answer.

ChatGPT Ads Manager Is Now Open to Everyone: Here's How to React | Neil Patel

Key Takeaways

• ChatGPT surpassed $100 million in annualized ad revenue in its first six weeks, generated from less than 20 percent of eligible users seeing ads daily.
• Around 85 percent of free and Go tier users are eligible to see ads, meaning current revenue represents a small fraction of eventual ad capacity.
• Self-serve access launched in May 2026, opening the platform beyond the initial group of managed pilot brands via a new OpenAI Ads Manager.
• OpenAI removed the $50,000 minimum spend requirement entirely, opening the door for businesses of any size.
• ChatGPT now reaches 800 million weekly active users, processing 2.5 billion prompts daily.
• First-mover advantage is real, and it will not last long once self-serve competition normalizes pricing.

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited.

How to Build Topical Authority in the AI Search Era (7 Steps)

You can be a strong brand, publish high-quality content, and still not have topical authority.

Just look at Great Jones, a kitchenware company.

Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn.

Présentation des rapports sur les performances dans l'IA générative dans la Recherche de la Search Console  |  Google Search Central Blog  |  Google for Developers

Mercredi 3 juin 2026

Nous sommes heureux de vous annoncer aujourd'hui le lancement de nouveaux rapports sur les performances dans l'IA générative dans la Recherche pour la Search Console, y compris des rapports dédiés à la Recherche et à Discover. Ils vous aideront à comprendre la visibilité de votre site dans les fonctionnalités d'IA générative dans la Recherche.

Introducing a new spam policy for "back button hijacking"  |  Google Search Central Blog  |  Google for Developers

April 13, 2026

Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions.