AEO for digital PR: How to build earned media presence that shows up in AI results

Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the systems marketing operations teams use to measure performance.

AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau

Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage of lower competition, cost, and disproportionate returns before the channel normalized.

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens in AI interfaces that don’t show up cleanly in any existing channel report.

AEO checker tools that measure answer engine visibility [2026]

An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question and act on the reply without clicking a link, so visibility that once showed up in your rankings can vanish into an answer you never see.

Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?

How to write a CRM RFP (with free template)

CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three opinions, and zero consensus.

SEO for a new website: A sequencing guide for your first 90 days

Starting SEO for a new website feels like being handed a 40-item to-do list and told not to break anything. 

Luckily, you only have to do a few of the right things, in the right order. We'll walk you through exactly that, even if you're a complete beginner.

What is query fan-out? How to find & optimize for subqueries

A search query used to be just that: one query, one set of results. Now, one complex AI search query can trigger an estimated eight to 20 or more background searches (Google hasn't published exact counts), each producing its own results. These results are scored for relevance, with the strongest ones across all the sub-searches being synthesized into one comprehensive answer.

Consider the AI tear down

Find a safe critic.

Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic.

“Write a detailed, specific negative review that might appear on Amazon/in ArtNews/at a Ph.D defense/from a disappointed venture capitalist/from a recruiter”