ChatGPT's Search Index Serves Small Sites Too, Data Shows

Resoneo says hundreds of outlets with no OpenAI content deal were served by OpenAI’s in-house search index exactly the way its licensed partners were. In its free-account data, that index handled most ChatGPT search results.

What is enterprise marketing automation? Features, platforms, and best practices

Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.

CRM deployment: A step-by-step process for growing teams

There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the right plan.

When AI Takes The Click, Click Worthiness Should Guide Your Strategy

In my previous Search Engine Journal article, I argued that organizations need to build Brand Sovereignty by becoming the most authoritative source of truth for AI. As AI increasingly serves as the intermediary between businesses and customers, the organizations most likely to be recommended will be those that provide the highest-confidence evidence about their products, services, and expertise.

Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates

Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review.

Why AI Recommends Your Competitor & What To Do About It

Kris Jones joined me for an episode of Search Engine Journal’s podcast. He has been in search since the late 1990s and now runs the agency LSEO, after building and selling Pepper Jam. We spent most of the conversation on one question, which is what actually decides whether an AI system recommends your brand.

7 best AI visibility tracking tools for agencies by need

The best AI visibility tracking tools for agencies are the ones that help you effortlessly monitor AI visibility across multiple clients. Even better if the tool goes beyond measuring visibility and offers features for improving it.

Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse

Welcome to this week’s Pulse: updates on your search data sources, AI-flagged pages in rankings, and potential impacts of opting out of Google’s AI features.

Here’s what you need to know for your work.

Digital PR for AI visibility: 5 tactics + how to measure

Digital public relations (PR) helps improve AI visibility by building the internet’s entire record of your brand, which AI search platforms rely on to learn about you.

These platforms don’t just rely on what your site says about your brand. That’s because these claims, on their own, can seem unverified or self-serving. But they become more worthy of mentions when trusted third-party sources corroborate them.

89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes

Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a category cold?