7 best AI visibility tracking tools for agencies by need

The best AI visibility tracking tools for agencies are the ones that help you effortlessly monitor AI visibility across multiple clients. Even better if the tool goes beyond measuring visibility and offers features for improving it.

In this guide, I’ve shortlisted seven AI visibility tools worth considering for your agency. Where possible, I tested them personally to assess their key strengths, limitations, and the agency need they’re best for.

How to choose the right AI visibility tool for your marketing agency

To choose the right AI visibility tool for your marketing agency, shortlist options based on agency-relevant factors like:

• Cost at scale: The sustainability of the tool’s pricing as you add team member seats, client projects, tracking coverage, and other capabilities
• Multi-client monitoring: Whether the tool lets you set up a dedicated workspace for each client, so each client’s data stays separate for cleaner monitoring
• Actionable recommendations: Whether the tool includes suggestions for improving AI visibility in addition to tracking it
• AI search platform coverage: The number of AI search platforms the tool tracks visibility for — and the specific platforms it tracks
• White-label reporting: Whether the tool facilitates creating reports with your and your clients’ branding and integrates with dedicated reporting tools

Some factors may matter more depending on your agency’s size. For example, agencies with tighter budgets may prioritize cost at scale, whereas large agencies with enterprise rosters often look for broad AI search platform coverage to meet extensive client needs.

Best AI visibility tools for marketing agencies at a glance

Here’s a summary of the best AI visibility tools for marketing agencies, including their agency-specific strengths:

Now, let’s review each AI search visibility tool in more detail.

1. Semrush

Semrush is an all-in-one online visibility platform that helps agencies monitor and improve their clients’ prominence in AI systems.

Semrush’s AI Visibility Toolkit gives small-to-medium-sized agencies insight into their clients’ visibility and brand perception across AI search platforms, while Enterprise AIO offers large agencies broader, more comprehensive tracking for multi-market clients.

When I entered a brand’s domain into the AI Visibility Toolkit’s Visibility Overview report, it took less than three seconds to return data on the brand’s mentions, citations, and cited pages. I also viewed how mentions were distributed by country.

The “Topics & Sources” section in Visibility Overview provides information on:

• Performing topics: Topics and prompts yielding AI answers that mention my entered brand
• Topic opportunities: Topics and prompts yielding AI answers that mention competitors but not my entered brand
• Cited sources: The domains cited in AI answers mentioning my entered brand
• Source opportunities: The domains cited in AI answers mentioning competitors but not my entered brand
• Cited pages: The pages on my entered brand’s website that AI systems cited in answers

The AI Visibility Toolkit also includes Brand Performance, which tells you about your brand’s share of voice and user sentiment toward it.

The Brand Performance report additionally provides strategy recommendations categorized by urgency. These insights are useful for improving user and AI perception of your brand.

An AI Visibility Toolkit subscription lets you generate two PDF reports combining data from Semrush and other analytics tools. Add-ons for extra reports and white-labeling are available.

Semrush Enterprise AIO is the platform’s offering for agencies needing enterprise-grade AI visibility tracking. 

Pulling from a market-leading database of over 289M prompts, Enterprise AIO monitors visibility across 11 AI search platforms. It also provides AI Automations that help agencies with forecasting, auditing content, analyzing URLs driving negative sentiment, and more.

For example, the Brand Strengths & Weaknesses AI Automation audits AI systems’ perception of your clients’ brands to highlight strengths and areas for improvement. And recommend next steps for closing gaps.

Enterprise AIO tracks anywhere from 500 to 15,000 prompts per month depending on your specific setup. In contrast, the AI Visibility Toolkit tracks up to 25 prompts by default, with extra prompts available as an add-on.

Best for

Semrush is best for agencies that offer both AI visibility monitoring and improvement suggestions.

Key strengths

• Actionable recommendations: Get guidance on improving how users and AI perceive client brands
• Multi-client monitoring: Run the AI Visibility Toolkit’s Visibility Overview report for an unlimited number of clients. Enterprise AIO offers projects for keeping each client’s AI visibility data separate and ready to view anytime.
• White-label reporting: AI Visibility Toolkit users can generate custom-branded reports for clients with a paid add-on. Enterprise AIO includes white-label reporting.

Limitations

While the AI Visibility Toolkit lets you set up client profiles in the Brand Performance reports, you need to run the Visibility Overview report every time you want to view a client’s holistic mention and citation data. 

Pricing

• AI Visibility Toolkit: $99/month per domain. A seven-day free trial is available. White-labeled PDF reports are available via the $20/month My Reports Pro add-on.
• Enterprise AIO: Custom pricing

Refer to AI Visibility Toolkit pricing and Enterprise AIO pricing for more information.

2. OtterlyAI

OtterlyAI provides one of the most budget-friendly solutions for tracking AI visibility across AI search platforms like ChatGPT, Google AI Overviews, and Perplexity.

Agency features include unlimited client workspaces and increased prompt limits. These features are available from the second pricing tier (Standard) onward, which also offers unlimited team members and reports. At $189/month, this plan’s price point is highly competitive compared to similar AI brand visibility tools on this list.

To generate an AI visibility report with OtterlyAI, I gave the AI visibility tool information on a brand’s site, target country and language, competitors, and relevant prompts to track. It then took one and a half minutes to create a comprehensive report containing information like:

• Brand coverage over time: The percentage of prompts yielding answers that mention the brand and competitors over time
• Brand mentions: The number of times the entered brand and competitors appeared in AI answers for tracked prompts
• Top prompts by brand mentions: The prompts contributing the most mentions of the entered brand in AI answers
• Citations: The URLs that AI search platforms cite in their answers to tracked prompts

OtterlyAI also generated AI visibility recommendations that I could act on directly or pass along to clients.

Best for

OtterlyAI is best for budget-conscious agencies adding AI visibility tracking to their service offerings.

Key strengths

• Multi-client monitoring: Create workspaces to track visibility for individual clients separately. Users on the Standard plan or higher can create unlimited workspaces.
• Pitch environment: OtterlyAI agency partners can set up temporary workspaces to run AI visibility audits for prospects
• Agency partner program availability: OtterlyAI’s Agency Partner program provides access to agency features like increased prompt limits, pitch environments, co-selling opportunities, and a partner directory listing. You need to sign up for the Standard or Premium plan to qualify for the program.

Limitations

OtterlyAI lacks native white-label reporting. As a workaround, users on the Standard plan or higher can integrate the tool with Google Data Studio (formerly known as Google Looker Studio) to create branded reports.

Pricing

• Lite: $29/month. A seven-day free trial is available.
• Standard: $189/month
• Premium: $489/month
• Enterprise: Custom pricing

All plans include tracking for ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude tracking are paid add-ons with prices that differ by model, your base plan, and your billing interval. For example, Google AI Mode costs $9/month on monthly billing for Lite plan users.

3. Peec AI

Peec AI is an AI SEO tool that provides flexible AI visibility tracking across multiple client projects and up to 11 AI search platforms, including ChatGPT, Google AI Mode, and Perplexity.

Peec AI’s plans operate on a credit allocation model, where each credit covers one tracked prompt per model per day. Agencies can assign these credits across client projects and AI search platforms to match clients’ needs.

For example, Growth plan users who sign up for 25,000 monthly credits can use them to track 833 daily ChatGPT prompts or 416 daily prompts split across ChatGPT and Google AI Mode.

When creating a client project in one of Peec AI’s agency plans I provided information like a brand URL, location, language, products and services, target markets, audience distribution, and relevant topics and prompts. I also set up the number of prompts to track daily and my target AI search platforms.

After about 80 seconds, Peec AI generated data like:

• The brand’s AI visibility compared to competitors
• The source websites that AI systems cite in answers to my tracked prompts
• Brand mentions and citation sources for AI answers to my tracked prompts
• The domains that mention competitors but not my entered brand

I reconfigured the report with the tabs at the top to measure my entered brand’s AI visibility against just one competitor. I also narrowed the report to prompts matching certain intents or topics.

Best for

Peec AI is best for agencies with fluctuating client rosters and tracking needs.

Key strengths

• Cost at scale: Peec AI’s agency plans include unlimited users and client seats. This AI visibility tool’s pricing also uses a credit allocation model, letting you flexibly assign credits across client projects to match their tracking needs.
• AI search platform coverage: Peec AI’s tracking coverage is one of the most extensive in the market. Essential and Growth plan users can track visibility on up to six AI search platforms. Users on higher plans can track visibility on up to 11 platforms, including less common ones like DeepSeek, Qwen, and Mistral.
• Pitch environment: Create pitch projects that remain active for seven days and don’t use your monthly credit quota

Limitations

While there’s a beta recommendations feature for improving visibility, Peec AI is primarily a tracking-focused tool.

Pricing

• Essential: Starts at $245/month for 10,000 credits
• Growth: Starts at $495/month for 25,000 credits
• Scale: Starts at $795/mo for 65,000 credits
• Comprehensive: Custom pricing with unlimited credits

Seven-day free trials of the Essential, Growth, and Scale plans are available.

4. AthenaHQ

AthenaHQ helps agencies monitor and grow clients’ AI visibility across nine AI systems, and it also offers opportunities for client referrals and volume discounts.

I set up tracking for one brand in AthenaHQ by providing details like the brand’s domain, country, prompts, and competitors. I also selected the AI systems I wanted to track visibility for and configured my monitoring schedule.

In about six and a half minutes, AthenaHQ analyzed AI responses to 10 prompts and generated information on metrics like:

• Share of voice: How often AI systems mention my entered brand relative to competitors. The platform also breaks down share of voice by model and tracks its daily trend.
• Mention rate and citation rate: How often AI systems mention and cite my entered brand in answers
• Citation sources: The sources contributing to AI mentions
• Brand traits: My entered brand’s visibility for positive and negative business traits against competitors

After that, I navigated to AthenaHQ’s “Content” tab and had the tool’s content agents write new content targeting my tracked prompts. These agents can also optimize existing articles and recreate competitors’ top-performing content.

I then clicked the “Outreach” subtab under “Content” to view potential third-party sites for getting coverage on — to improve AI visibility.

Best for

AthenaHQ is best for agencies actively growing their client roster, because the tool may send leads to its partner agencies.

Key strengths

• Agency partner program availability: AthenaHQ’s three-tiered agency partner program is one of the most extensive. Partners enjoy onboarding support and potentially discounted pricing as they onboard more clients to the platform. AthenaHQ may also refer qualified leads.
• Content optimization: AthenaHQ offers content agents that can help produce and optimize content for AI visibility
• Shopify integration: Shopify store owners can use AthenaHQ’s native Shopify integration to track AI search’s impact on sales

Limitations

Multi-country support is available only on AthenaHQ’s Enterprise plan, whereas various competing tools offer it on lower-tier plans.

Pricing

• Essential: Free
• Starter: $295/month
• Enterprise: Custom pricing

5. Profound

Profound offers AI visibility tracking across nine AI search platforms at pricing that makes it more suitable for agencies with larger budgets.

The Agency Growth plan includes 10 pitch workspaces and costs $99/month, but it requires a $399/month add-on per complete client workspace. As a result, agencies intending to use Profound can expect to pay at least $498/month.

I encountered difficulty securing a trial or demo, so I evaluated Profound using the information on its main website and knowledge base.

Profound’s Answer Engine Insights dashboard lets you view AI visibility scores for brands across AI systems and compare them against competitors’ scores. You can also track each brand’s share of voice.

Image source: Profound

The dashboard’s “Prompts” tab displays your tracked prompts. Which you can sort by visibility score to focus on prompts where your clients lack visibility.

The “Citations” tab shows the top domains and URLs that AI systems cite in answers to tracked prompts. Profound organizes the domains into source categories like “Owned,” “Earned Media,” and “Social” to help you identify the types AI favors.

Best for

Profound is best for large agencies offering comprehensive AI visibility management services.

Key strengths

• Content automation: Profound lets you build AI agents that automate content processes, including refreshing content and generating FAQ sections, to improve AI visibility
• Pitch environment: Create trial workspaces to track up to 25 prompts as you pitch prospects. The Agency Growth plan includes 10 trial workspaces that are active for seven days by default.
• AI search platform coverage: Agency Enterprise users can monitor prompts on nine AI search platforms, including Claude, Meta AI, and Grok. Users on the Agency Growth plan are limited to three.

Limitations

Profound’s agency pricing effectively starts at $498/month, making it less accessible for agencies on tighter budgets.

Pricing

• Agency Growth: $99/month. Add client workspaces for $399/mo each. Add five trial workspaces for $199/month.
• Agency Enterprise: Custom pricing

6. Scrunch

Scrunch tracks metrics like citations, sentiment, and topic-level visibility, and then helps agencies feed this data into custom client reports.

I had Scrunch generate an AI visibility report for 20 prompts by entering a brand’s domain and refining the tool’s suggested primary country, persona, competitors, and topics. Scrunch took about 20 minutes to generate visibility data for the first five prompts.

This data included:

• Citations: My entered brand’s percentage of AI citations against competitors and citation share of voice for tracked prompts. I also viewed the domains and URLs that AI cited when answering these prompts, as well as a proprietary “influence score” that measures each domain or URL’s prominence in citations.
• Performance for non-branded prompts: The brands with the highest visibility for non-branded prompts, plus sentiment toward my entered brand and where its citations appeared for these prompts
• Sentiment trends: Breakdowns of positive and negative sentiment toward my entered brand and the average sentiment over time
• Topics: How often AI systems mention my entered brand and the average sentiment toward it for my tracked topics

I could also create custom in-platform dashboard widgets with the wide variety of metrics, filters, and breakdown parameters available. 

Scrunch’s built-in Agent Experience Platform lets you create AI-optimized versions of clients’ pages. These pages may give AI agents a more in-depth understanding of your clients’ brands to surface them more often.

Best for

Scrunch is best for agencies that deliver custom client reports covering AI visibility and other performance metrics.

Key strengths

• White-label reporting: Scrunch offers application programming interface (API) options to facilitate custom report generation
• Pitch environment: Create pitch workspaces to generate AI visibility reports for prospects. Prospects also get licenses to try Scrunch for themselves before signing with you.
• Content optimization: Scrunch’s Agent Experience Platform optimizes site content for AI agents, helping these agents understand and surface the brand

Limitations

While Scrunch supports nine AI search platforms, only four are available on the lower-tiered Agency Core plan. Smaller agencies may find that plan’s $500/month price point less attractive as a result.

Pricing

• Agency Core: $500/month. A seven-day free trial is available.
• Enterprise: Custom pricing

7. Brandlight

Brandlight is an enterprise-grade AI visibility management tool used by large, established agencies like Sloane & Company, Publicis Groupe, and LLYC.

Brandlight declined my request for a demo. So, I relied on its website to learn about its capabilities.

Brandlight supports visibility tracking across more than 107,000 locations, ranging from broad regions to specific locales. It provides insights into the overall visibility of brands and their sub-brands across AI search platforms like ChatGPT, Google AI Mode, and Perplexity. Brandlight also compares your visibility against competitors’.

Image source: Brandlight

Brandlight analyzes prompts to identify their intent, whether they mention your brand, and the websites that AI systems cite when answering them.

Agencies that partner with Brandlight can enjoy access to an AI strategist and co-pitching opportunities, among other benefits.

Best for

Brandlight is best for large agencies managing AI visibility for enterprise clients.

Key strengths

• Agency partner program availability: Brandlight’s partner program includes co-pitching and co-selling opportunities, access to an AI strategist, and 24/7 support
• Co-pitching opportunities: Brandlight co-pitches with agencies, providing custom data to help close enterprise-level deals
• Site audits: You can run technical audits in Brandlight to identify and implement fixes that help AI agents crawl your site more effectively

Limitations

Customer reviews indicate that Brandlight lacks a reporting integration, which may make it harder for agencies to generate reports compiling data from multiple sources.

Pricing

Brandlight offers custom pricing tailored to each customer’s requirements.

Start managing your clients’ AI visibility

Our analysis above should give you a good idea of the best AI search monitoring tool for managing your clients’ visibility. But before you financially commit, try the tool or get a demo to confirm you’re making the right decision.

Semrush’s seven-day free trial lets you test the SEO + AI Visibility Toolkit, which offers features for tracking and improving AI visibility, monitoring search engine visibility, and optimizing content for AI and Google.

If you’re from a large agency and have more complex needs, book a demo to explore how Semrush’s Enterprise AIO delivers the extensive AI visibility tracking your clients seek.