Who Were the Biggest Winners and Losers in Car Sales in Q2 2026? We Have the Full List

Winner: Jeep Grand Wagoneer

Jeep refreshed the Grand Wagoneer for 2026 and reconfigured the lineup, with the mainstream Wagoneer models now also wearing the "Grand" prefix. The move to consolidate Jeep's massive SUVs under one name and the fresh styling seem to be paying off, with Grand Wagoneer sales surging. They're up 57 percent year-over-year in Q2 to 14,905 units sold and up 80 percent through the first half with 30,147 units sold. The Grand Wagoneer is the sole bright spot at Jeep, where sales were down 5 percent overall in Q2, as popular models like the Compass, Wrangler, and Grand Cherokee all experienced declines.

Winner: Chrysler Pacifica

Chrysler may only produce one model these days, but the Pacifica had a fantastic second quarter, notching 65,669 sales, a 27 percent increase year-over-year. The Pacifica is also up 27 percent through the first half with 125,522 copies sold. It seems like the refreshed 2027 model, which brought a more modern front-end design, is already resonating with buyers.

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Winners: Sedans

While SUVs still dominate the list of bestselling vehicles, sedans may be staging a comeback, with several models posting impressive results in the second quarter. The Honda Accord managed a 42 percent increase in Q2, as sales eclipsed 90,000 units through the first half. The smaller Civic is up 3 percent on the year, and the Acura Integra saw a big 57 percent rise year-over-year in Q2. Over at Toyota, sales of the Camry jumped by 19 percent in Q2, with an impressive 179,044 units sold in the first half, and the Corolla was also up 7 percent in Q2.

The success of sedans continued at Hyundai, where the Sonata registered an impressive 31 percent rise in Q2, with 22,510 units sold, and Elantra sales rose by 13 percent. Kia also saw the K5 improve by 4 percent in that period, and the Nissan Sentra was up by 29 percent in Q2. Even the aging Lexus IS, lightly refreshed for 2026, had an impressive result, up 78 percent in Q2 with 9026 units sold.

Winner: Toyota 4Runner

Shoppers seem to be loving the sixth-generation 4Runner, with sales increasing by 80 percent in Q2 and 141 percent through the first half, as 72,320 units found homes by the end of June. These numbers are inflated slightly by the fact that Toyota spent the beginning of 2025 ramping up production of the redesigned 4Runner, leading to low numbers through the first half of last year, but the first-half figures still represent a significant increase compared with the final years of the old fifth-gen model.

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Winners: Nissan SUVs

Nissan saw a 10 percent rise in sales year-over-year in the second quarter, driven by substantial increases for its lineup of SUVs. Nissan's top seller, the Rogue, was up 39 percent in Q2 (65,796 units) and is up 24 percent in the first half. The larger Pathfinder saw a 32 percent increase in Q2 and is up 38 percent on the year, and the even bigger Armada also saw a 27 percent jump in that period. The Kicks and Murano had smaller gains, and the Frontier pickup truck also contributed to Nissan's strong quarter with a 35 percent rise. Among the brand's SUVs, though, only the redesigned Leaf is hurting, with sales down 37 percent in Q2 year-over-year; the redesigned EV wasn't able to match the figures the second-gen Leaf posted in Q2 2025.

Losers: Iconic Toyotas

While Toyota's overall sales are up 2 percent through the first half, some of the brand's most iconic models are struggling. The bestselling RAV4 is down substantially as Toyota attempts to ramp up production of the sixth-generation model, with sales decreasing 24 percent in Q2 and 36 percent through the first half, putting it over 45,000 units behind its close rival, the Honda CR-V.

The Prius is also floundering, down 43 percent in Q2 and 42 percent through the first half with just 19,518 sales. It's possible that with the Camry now sold exclusively as a hybrid, there is less to distinguish the Prius within Toyota's increasingly electrified lineup. The legendary Land Cruiser has also fallen on hard times, down 30 percent in Q2 and 40 percent through the first half, with 16,412 sales.

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Loser: Ford

Ford saw its overall sales dip 10 percent in Q2 and 10 percent through the first half. Much of that decrease was driven by a decline in F-series truck sales, which slid 11 percent in Q2 and 13 percent so far this year, as Ford battles supplier issues after a fire last fall at a Novelis aluminum plant. Other popular models also posted drops in Q2, with the Expedition down 27 percent, the Ranger down 10 percent, and the Bronco Sport down 7 percent. The Mustang Mach-E's Q2 results were also 31 percent lower than last year, and Ford is feeling the pain of discontinuing the long-running Escape, with just 24,112 copies sold through the first half versus 82,589 sold in the same period last year.

Losers: Chevy EVs

Chevy's electric models had a great 2025, with the Equinox EV securing the third spot on the bestselling EVs list as the most popular non-Tesla EV and the Blazer EV sneaking in at ninth overall. But 2026 hasn't gone nearly as well, with the Equinox EV posting a 62 percent drop in Q2 and a 41 percent decline through the first half, surpassed so far by both the Hyundai Ioniq 5 and Toyota bZ. The Blazer EV has had an even tougher time, down 68 percent in Q2 and 75 percent on the year. The Silverado EV, which never quite achieved the same highs, was also down 26 percent in Q2 and 33 percent through the first half.

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Loser: Cadillac

Cadillac's woes continue, with the brand down 19 percent in Q2 and 22 percent in the first half. Much of this decline is due to the loss of the XT4 and XT6, which had combined for nearly 9000 sales in Q2 last year and have now nearly vanished from dealer lots. The XT5, which has grown quite long in the tooth, was down 10 percent in Q2, while the popular Escalade was down 6 percent and the Lyriq dropped 16 percent. The brand's sedans registered increases, although they are both on their way out. Meanwhile, the Optiq and Vistiq EVs continue to see their sales climb, although not enough to match last year's sales of the similarly sized gas-powered SUVs.

Loser: Alfa Romeo

Alfa Romeo's outlook in the U.S. gets more and more dismal with each quarter. The brand was down 32 percent in Q2, managing just 828 sales over the three-month span, and it's down 45 percent on the year. Alfa Romeo has sold just 1747 units total through the first half, which is 24 units less than the $130,000 Cadillac Escalade IQ sold in the last three months. With the next-generation Stelvio delayed and not much else on the horizon aside from the refreshed Tonale, things are looking grim for the Italian marque.

Caleb Miller began blogging about cars at 13 years old, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and Driver team. He loves quirky and obscure autos, aiming to one day own something bizarre like a Nissan S-Cargo, and is an avid motorsports fan.